A launch is not a presentation. It is a controlled sequence of reveals — lighting states, sound cues, movement, and one singular object that everyone has come to see.
The space was a blank industrial hall until we scored it: a sunken audience bowl, a monolithic screen that read as architecture, and a walk-through of the product's story before a single word was spoken on stage.
Every visual state was timed to a musical cue. Nothing on stage was decoration; everything was information.
The reveal itself lasted eleven seconds. That was the whole build, in a way — eleven seconds that had to feel inevitable.
